The car-buying journey is a roller coaster of emotions for most consumers, whether the decision is made for happy reasons (I got a promotion!) or sad ones (I totaled my last car). Two high points bookend the experience: a rush of excitement when the hunt begins for the one and finally holding the keys. Before they step […]
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By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience. Marketing experts have long touted customer-centricity as a sticky factor for loyalty and retention. But how does a brand actually define what a great customer experience means? As the number of […]
Content marketing gets a lot of buzz these days, but it’s hardly a new idea. (More than a century ago, John Deere, Jell-O, and Michelin were all killing it with content.) You’ve probably decided that content marketing has to play an integral role in your marketing strategy. And maybe you’ve tried a few things, but […]
How does search engine optimization (SEO) impact your marketing messages? Through keyword research, brands can identify the words and phrases people use in their online searches to inform the brand’s website and campaigns for maximum marketing return on investment (ROI). Ongoing content development is also imperative to SEO. By creating relevant content that’s updated and […]
It’s difficult to know where to go when you don’t know where you’ve been. Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable. What Exactly Is a Content Audit? A content audit is the brand’s looking […]
Companies don’t want to spend money on people who aren’t interested in their brand. Instead, they want to find people who are engaged — and talk to them in relevant ways. Some marketers make decisions based on assumptions or experience, and they may get lucky with the results. However, a marketing strategy driven by statistical […]
There are times when it feels like it’s more likely you’ll get hit by a meteor than reach customers with your marketing messages. Organic reach continues to dwindle on social platforms. Cost per clicks (CPCs) and cost-per-thousand impressions (CPMs) continue to rise on Google and Facebook. More companies are competing for the same customers, and […]
In today’s retail environment, consumers are hungry for information. They want to know more details about products and services, they want to actively participate in the brand, and they want an experience they can’t get anywhere else. So, they consult videos, photos, and online commentary. They leverage innovation and technology to see the product in […]
The Coca-Cola Company was looking to enhance its B2B online presences to better engage with retail, food service, and vending customers. Enter Ansira who overhauled their content marketing and SEO strategy, leading to significant improvements in site traffic, engagement, and lead generation. CHALLENGE The Coca-Cola Company is one of the world’s most recognized and beloved […]