Ansira
As retailers prepare for the upcoming 2021 holiday season (< 100 days ‘til Christmas!), there are big questions as to what Holiday 2021 will look like. Will it look like the traditional retail season we saw in 2019? Will it look like the COVID-influenced season of 2020? Somewhere in-between? There is no shortage of prognosticators […]
I’m from Chicago. As a Chicagoan, a highlight of every year is the NFL Draft. I’m also a Digital Practitioner. As a Digital Practitioner, a highlight of every year is Adobe Summit. Both landed within the same timeframe this year at the end of April. What do these two events have in common? They offer […]
Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]
The Adobe Target Product Recommendations feature harnesses the power of Adobe Sensei to leverage machine learning in order to offer the most relevant products (or content) to your site visitors. While Adobe Sensei may power your Product Recommendations, you don’t have to be a rocket scientist to implement them on your website! Read on for […]
As digital strategists, we are often creating our own versions of Choose Your Own Adventure novels for clients. We look at the whole picture, know the goal destination, and then pick the different paths for customers to follow, optimizing their stories along the way. In the end, the right tactics lead to the conversion that […]
Are you considering ways to personalize and optimize your website? Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend […]