AnsiraMelissa partners with clients and Ansira team members to design, develop, implement, optimize, and evolve data-driven, one-to-one or “one-to-moment” marketing programs. She is an experience strategist who uses insights and analytics to orchestrate personalized customer relationships, journeys and cross channel experiences to drive engagement and customer loyalty.
This blog was written as a guest contribution by Ansira, originally published on Iterable – the growth marketing platform for cross-channel customer engagement. Download Iterable’s Personalization Playbook on Workflow Building for more on this topic. We saw quite a few firsts during the 2019 holiday season: The first-ever trillion-dollar holiday season, with total retail spending up […]
Editors Note: In late 2018, a predictive trend piece titled “9 Trends for 2019 that QSR Brand Can’t Ignore” was published. It struck us that it is as relevant today, as when it was originally shared. No one could have guessed the widespread societal changes that would occur over the course of the next year […]
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, albeit in limited capacities and with varying public policies, we lean into the concept of playbooks to […]
We, at Ansira, have spent the last few weeks helping our clients through tough transitions in their business. From developing new e-Commerce strategies and innovative campaigns, to rapidly updating email triggers and deploying cross-channel loyalty promotions, to helping pivot their national media spend to amplify local messages and creating compelling content focused on awareness and engagement. While we are still firmly in the middle of #5, “Restricted […]
Customer expectations for service and experience have never been higher. Regardless of industry, consumers expect near perfection with every interaction, whether it’s a one-click pizza order or the ability to build a dream car online. A July 2018 study by research consulting firm BRP revealed that less than half of restaurants meet customer expectations for things like […]
It’s not an easy path to becoming the big cheese of the pizza industry. There’s the competition. Trendy new products. Changing consumer appetites. In order to stand out and refine a competitive edge, the differentiator has to be — quite literally — outside the box. Ansira has partnered with Domino’s for 15 years, first as […]