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Channel Partner Marketing

From Gas to Electric: Dealer Assistance Required

While electric vehicles (EVs) represented less than 2% of new car sales in the U.S. in 2020, few will argue that EVs are a passing fad. IHS Markit predicts that EVs will grow to 10% of new car sales by 2025. Many automakers have already rolled out electric vehicles, and many others are planning to […]

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Channel Enablement Channel Partner Marketing

Removing Payment Blockers for You and Your Partners

Today’s distributed sales landscape calls for a modernized approach to your channel partner programs to improve the local customer experience and increase efficiencies between you and your partners. Your channel partners are your most important brand advocates. More sales for them means more sales for you. And, they need tools and intelligence to sway local customers with experiences that uphold […]

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Channel Partner Marketing

10 Must-Have Channel Partner Marketing Technology Features

Channel partners are a brand’s most important advocate. When they are empowered, it means more sales for you, the brand. But do your partners have the tools and intelligence they need to create the best possible customer experiences? Now more than ever, brands have to pay as much attention to their partners as they do their customers if they […]

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Channel Partner Marketing

22 Best Practices Guaranteed to Improve Your MDF Programs

Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the fourth and […]

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Channel Partner Marketing

What Metrics Matter in Your MDF Reporting?

Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the third article […]

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Channel Partner Marketing Local Marketing Activation

7 Ways to Maximize the Return on Your Channel Marketing Programs

Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to run on autopilot. In truth, those programs — whether co-op, market development fund (MDF), or compliance — have the power to do much more. They just need some restyling. You and your partners can maximize […]

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Channel Partner Marketing Local Marketing Activation

How to Solve 6 Common Channel Partner Marketing Challenges

National brands with distributed sales or indirect revenue streams often need assistance with local marketing efforts. Channel partners such as franchisees, distributors, or resellers may be the best at what they do, but most aren’t trained marketers. They need guidance and resources to successfully promote products and services to customers — and to market the […]

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Channel Partner Marketing Local Marketing Activation

4 Proven Brand-to-Local Marketing Tips

Because most customer experiences are local, brands have to align with their channel partners to ensure promotions, advertising, and marketing resonate at the local level. Providing channel partners with the right marketing tools, like through channel marketing automation or TCMA puts them in the best position to deliver outstanding customer experiences — and ultimately drive more […]

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Channel Partner Marketing Local Marketing Activation

How Brands Empower Channel Partners to Market Locally

Brands that rely on channel partners for local marketing efforts often face the following issues: Disparate processes and programs for advertising and co-op fund management A lack of visibility into partner advertising and promotional spend Inadequate advertising and business rules compliance Inefficient reporting and planning, which adversely affect budgeting Ineffective marketing program oversight with little […]