Ansira
Didn’t have a chance to participate in Adobe Summit 2022? Don’t worry you can access the on-demand content all year long. Or you can read through our quick takes to grasp the essence of the 2022 content (note: some sessions such as training, celebrity interviews, and Live Q&A, are only available for 30 days post-event). […]
I’m from Chicago. As a Chicagoan, a highlight of every year is the NFL Draft. I’m also a Digital Practitioner. As a Digital Practitioner, a highlight of every year is Adobe Summit. Both landed within the same timeframe this year at the end of April. What do these two events have in common? They offer […]
As marketing continues to become more data-driven, marketers are left to wonder what data is appropriate for the specific marketing tactic they want to execute. Even if they know what data they need, they are at the mercy of IT, technology vendors, or service providers to execute the process before they have access to that […]
The Adobe Target Product Recommendations feature harnesses the power of Adobe Sensei to leverage machine learning in order to offer the most relevant products (or content) to your site visitors. While Adobe Sensei may power your Product Recommendations, you don’t have to be a rocket scientist to implement them on your website! Read on for […]
Are you considering ways to personalize and optimize your website? Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend […]
What is Customer Journey Orchestration? Customer Journey Orchestration is the process of understanding where your customer is in their journey, recognizing their needs, and then acting on those needs using their preferred channel of communication in real-time. Generating deeper personalization for customer interactions, Customer Journey Orchestration is quickly being adopted as a new normal in […]
According to a recent National Restaurant Association, Restaurant Industry Tracking Survey – May 2020: “73 percent of restaurant operators said they expect their sales volume in six months will be lower than it was during the same period in the previous year. Only 17 percent of operators think their sales in six months will be […]
You can use the snazziest, feature-rich web analytics tool on the planet, but if the data behind the scenes isn’t accurate, your reporting results won’t be beneficial to the business. To ensure your data delivers the ultimate business value, revisit three basic principles essential to the strength of your web analytics framework: planning, partnership, and […]
By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience. Marketing experts have long touted customer-centricity as a sticky factor for loyalty and retention. But how does a brand actually define what a great customer experience means? As the number of […]