Ansira
If you ask someone to give an example of conversational artificial intelligence (AI), you will likely get more than a handful of ChatGPT mentions. Generative artificial intelligence, however, is not new — conversational is a form of generative AI. The foundation for neural networks dates back to 1943 with the term, “Artificial Intelligence” and the […]
Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners, build brand loyalty, and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone. But […]
In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]
Gmail and Yahoo will enforce new email sending guidelines starting February 1, 2024, which require subscriber protections for inboxes. Those impacted include bulk email senders who send more than 5,000 emails per day to Gmail and Yahoo subscribers. Email has always been a prime target for attackers, and unfortunately, simply encrypting message transfers between email […]
In today’s digital age, having a strong online presence is essential for businesses in every industry. For auto dealerships, local discoverability is key to attracting potential customers and standing out from the competition. One powerful tool that can significantly enhance your dealership’s online presence is Google Business Profiles (GBPs). In this blog, we’ll explore how […]
The Google Whisperer’s motto has always been “this is Google’s world, and we are all just living in it,” and you can see that right now with Google’s new announcement that dealers can now implement vehicle listing markup themselves. While this may appear to be a valuable service for dealers, a closer examination of the […]
A Guide to Avoid the Same Fate with Your Loyalty Program It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian […]
Everyone out there is telling you that your organization needs a Customer Data Platform. Market research indicates that consumers crave convenience and more than 50% of marketers have identified personalization as their first priority. Personalization is dependent upon a 360-degree view of your customers, and that is dependent upon data unification. The unification of data […]
Having a strong online presence is crucial for automotive dealerships to stay competitive. Your website is often the first point of contact for potential customers, and it plays a significant role in influencing their purchasing decisions. To thrive in the modern automotive industry, it’s essential to modernize your auto dealer website to provide an exceptional […]
Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive customer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]