By now, chances are you have heard all the industry buzz around Customer Data Platforms and the benefits they can provide to your organization. At their core, all CDPs should look to eliminate data silos by providing advanced data unification capabilities as well as deterministic and/or probabilistic identity resolution algorithms. Beyond that, capabilities will vary […]
CDPs and MDMs are both powerful data management technologies, but how do they compare and contrast to meet the needs of a brand’s data strategy goals?
So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]