Everyone out there is telling you that your organization needs a Customer Data Platform. Market research indicates that consumers crave convenience and more than 50% of marketers have identified personalization as their first priority. Personalization is dependent upon a 360-degree view of your customers, and that is dependent upon data unification. The unification of data […]
By now, chances are you have heard all the industry buzz around Customer Data Platforms and the benefits they can provide to your organization. At their core, all CDPs should look to eliminate data silos by providing advanced data unification capabilities as well as deterministic and/or probabilistic identity resolution algorithms. Beyond that, capabilities will vary […]
CDPs and MDMs are both powerful data management technologies, but how do they compare and contrast to meet the needs of a brand’s data strategy goals?
So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]