Channel Data Management CRM and Loyalty Data + Insights Local Marketing Activation

Preference Centers: The Key to Unlock Consumer’s Hearts 

There is a plethora of data out there on your consumers nowadays. Whether it be Zero, First, Second, or Third-Party data, it can be difficult to understand what is best to leverage for your specific consumer marketing needs. It can also be a challenge determining how to manage it, while maintaining compliance with privacy laws […]

Channel Data Management Data + Insights Local Marketing Activation Uncategorized

5 Reasons You Do Not Need A CDP

Everyone out there is telling you that your organization needs a Customer Data Platform. Market research indicates that consumers crave convenience and more than 50% of marketers have identified personalization as their first priority. Personalization is dependent upon a 360-degree view of your customers, and that is dependent upon data unification. The unification of data […]

Channel Data Management Data + Insights Local Marketing Activation

Top 5 Reasons CDPs Can Fail, and How to Prevent It

By now, chances are you have heard all the industry buzz around Customer Data Platforms and the benefits they can provide to your organization. At their core, all CDPs should look to eliminate data silos by providing advanced data unification capabilities as well as deterministic and/or probabilistic identity resolution algorithms. Beyond that, capabilities will vary […]