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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Building and Refining a Personalized Loyalty Program

Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone.   But simply having a […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Delta SkyMiles Loyalty Encounters Severe Turbulence

A Guide to Avoid the Same Fate with Your Loyalty Program It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Loyalty: The Future of Customer Engagement [Part 1]

Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive customer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing Strategy

Exploring & Ensuring Empathy in the AI Universe

In the evolving landscape of artificial intelligence (AI), the integration of empathy emerges as a compelling frontier. As machines become increasingly intertwined with human experiences, understanding the role of empathy in AI holds profound implications. This blog delves into the fascinating intersections of technology and empathy, unraveling how AI’s capacity to comprehend and respond to […]

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CX + Loyalty Loyalty Marketing Strategy

Winning Super Bowl LVII Strategies

The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.

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CX + Loyalty Loyalty Marketing

The Impact of a Less Than Stellar Economy on Brand Loyalty

Mixed messages on the economy are clearly impacting brand loyalty. How are spending habits changing and how should brands react to maintain customer loyalty?