CX + Loyalty Loyalty Marketing Strategy

Winning Super Bowl LVII Strategies

The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.

CX + Loyalty Loyalty Marketing

The Impact of a Less Than Stellar Economy on Brand Loyalty

Mixed messages on the economy are clearly impacting brand loyalty. How are spending habits changing and how should brands react to maintain customer loyalty?