AnsiraJohn is Ansira’s Senior Vice President of Client Partnership and has more than 25 years of experience in the loyalty and customer engagement industry. John has worked with the world’s leading brands to develop, implement, and support best-in-class loyalty, CRM, and customer engagement programs and understands the importance of data informed strategies that can transform a brand from good to exceptional.
It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian stated, “we’re reading the feedback” and “we probably went too far” […]