Categories
CX + Loyalty Performance Marketing Strategy

Why Content Matters in Retail Marketing

In today’s retail environment, consumers are hungry for information. They want to know more details about products and services, they want to actively participate in the brand, and they want an experience they can’t get anywhere else. So, they consult videos, photos, and online commentary. They leverage innovation and technology to see the product in […]

Categories
Channel Partner Marketing

How to Solve 5 Channel Marketing Problems With 1 Tool

Brands with channel partners need to market locally, but they often run into challenges. One of the biggest on the list: partners not having on-demand access to brand-approved assets. Without oversight, channel partners may use obsolete assets or ones they create on their own. This non-compliance can damage brand equity and compromise the customer experience. […]

Categories
CX + Loyalty Performance Marketing Strategy

Beacons: An Emerging Tool for Precise Location Marketing

When a customer enters a car dealership on a busy afternoon and walks by the SUV section, a message pops up on her smartphone, explaining that the brand has the highest safety rating and best cargo capacity for its class. Strolling by the four-door sedans, she receives a message about a vehicle’s fuel economy and […]