Performance Marketing

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years — Pepsi vs. Coca-Cola, Mac vs. PC, left Twix vs. right Twix. However, the latest competition is a rather unlikely one: Instagram vs. YouTube. This month, Instagram announced the launch of IGTV, which offers greater video functionality and an increased time limit of up to […]