Ansira
The new year is a good time for brands to review their business goals and evaluate the effectiveness of their existing marketing efforts across downward distribution channels. For a brand to see the benefits of a brand-to-local strategy, channel partners need to leverage every digital opportunity to increase visibility, engagement, and sales in the year […]
How does search engine optimization (SEO) impact your marketing messages? Through keyword research, brands can identify the words and phrases people use in their online searches to inform the brand’s website and campaigns for maximum marketing return on investment (ROI). Ongoing content development is also imperative to SEO. By creating relevant content that’s updated and […]
There are times when it feels like it’s more likely you’ll get hit by a meteor than reach customers with your marketing messages. Organic reach continues to dwindle on social platforms. Cost per clicks (CPCs) and cost-per-thousand impressions (CPMs) continue to rise on Google and Facebook. More companies are competing for the same customers, and […]