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Social Media Strategy

Pinterest: The Intersection of Awareness and Intent

Pinterest provides advertisers with a platform where their ads are not only endured but well received. Get our rundown on how marketers can capitalize on this opportunity.

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Performance Marketing

What’s Next for Facebook Campaigns Post-iOS Privacy Updates?

Facebook iOS Conversion Underreporting In the year since Apple implemented Privacy updates that impact the ability to track certain website behavior, the media and ad technology teams here at Ansira have learned a lot. The team, like many in the industry, have directly felt the impact of available measurement KPIs, options for targeting and optimization, […]

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Local Marketing Activation Performance Marketing

The Impact of Consumer Privacy on Facebook Conversions

Facebook recently shared that they’re feeling the previously-anticipated impacts of iOS updates – with likely 15% underreporting of iOS web conversions. Due to the changes made by Apple in order to prioritize consumer privacy, Facebook – and many other companies – are obligated to provide choice in how consumers are tracked, and therefore how their […]

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Channel Partner Marketing

Navigating the Semiconductor Shortage With a Focus on Fixed Operations Sales

The global shortage of semiconductors is impacting the auto industry on a massive scale, hindering production while dealer inventory declines and consumer demand grows. LMC Automotive noted that at the end of March 2021, U.S. vehicle inventory was at the lowest level in more than 10 years. Prior to the chip shortage, auto dealers faced […]

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Local Marketing Activation Performance Marketing Strategy

5 Last-Minute Ways Retailers Can Boost Holiday Sales

The holiday shopping season is a critical time for most retailers. Although history tells us there’s only a slight lift in retail sales during the fourth quarter, most consumers are focused on gift-giving, and retailers want to capitalize on that interest. In 2018, the retail industry saw its poorest performing December since 2009, and as […]

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CX + Loyalty Performance Marketing Strategy

9 Trends for 2019 That QSR Brands Can’t Ignore

Customer expectations for service and experience have never been higher. Regardless of industry, consumers expect near perfection with every interaction, whether it’s a one-click pizza order or the ability to build a dream car online. A July 2018 study by research consulting firm BRP revealed that less than half of restaurants meet customer expectations for things like […]

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Performance Marketing Strategy

An SEO Content Checklist for Mastering Your Marketing Messages

How does search engine optimization (SEO) impact your marketing messages? Through keyword research, brands can identify the words and phrases people use in their online searches to inform the brand’s website and campaigns for maximum marketing return on investment (ROI). Ongoing content development is also imperative to SEO. By creating relevant content that’s updated and […]

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Performance Marketing

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

Serial shows, music streaming, and entertainment services are gobbling up market share from traditional media at a breakneck pace. With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online. The Digital Marketing Evolution With streaming services like Netflix, Amazon, and […]

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Performance Marketing

The Sleeping Ad Giant

Facebook and Google made up a combined 58.5% of all U.S. digital ad dollars spent in 2017, according to eMarketer. Despite brand safety issues, data leakage concerns, and other recent complications, this digital duopoly is projected to continue to see applicable revenue increases for the next several years. However, AT&T might just be the dark […]

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CX + Loyalty Performance Marketing Strategy

Attribution: A New Mandate for Marketers

The marketer’s role is evolving. In addition to creating and executing effective campaigns, a critical part of the job is demonstrating the link between sales and a specific channel, message, customer action, or technology. Today, marketing attribution — giving credit for the sale to a specific touchpoint — has become a new mandate for success. […]