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Data + Insights

Web 3.0 and Digital Marketing

The evolution of Web 3.0 has accelerated significantly in the last 5-7 years, and we see no sign of that pace slowing. Here’s our POV on Web 3.0 and digital marketing.

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Data + Insights Uncategorized

Bring Your Own Data: The Steppingstone to a Data-Driven Organization

As marketing continues to become more data-driven, marketers are left to wonder what data is appropriate for the specific marketing tactic they want to execute. Even if they know what data they need, they are at the mercy of IT, technology vendors, or service providers to execute the process before they have access to that […]

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Data + Insights

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

At Ansira, we use Enterprise Data Supply Chain to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. Defined at the enterprise level, we think about how to use data to solve problems, creating the culture of data-driven decision making, especially when it comes to marketing investments. Data Supply Chain is […]