Ansira
As time goes on, privacy is becoming more and more of a priority for end-users on the web and with the rules and regulations that are starting to clamp down on the gathering of PII (Personally Identifiable Information), it’s not surprising that during the WWDC 2023 keynote speech in early June of this year, Apple […]
By now, chances are you have heard all the industry buzz around Customer Data Platforms and the benefits they can provide to your organization. At their core, all CDPs should look to eliminate data silos by providing advanced data unification capabilities as well as deterministic and/or probabilistic identity resolution algorithms. Beyond that, capabilities will vary […]
Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]
Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]
Want more eyes on your brand? More clicks on “buy now”? The answer won’t be found in a spreadsheet. To quote the famous UK creative director, copywriter and author, Dave Trott, “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” All other things being equal, it’s […]
Ahead of the July 1st deadline, our Google Whisperer is here to break down how geolocation actually works, how accurate it really is, and what you can do about it.
If you search the internet today for anything related to AI, articles and conversations about ChatGPT and its counterparts dominate the landscape. There is plenty to be said about the language-model AIs using some combination of algorithms and human-set parameters to respond in a way that sounds human. What we will attempt to do instead, […]
The pivotal transition to Google Analytics 4 (GA4) is coming this year, and while there has been much work done to educate on new data streams, how to build events, and learn the tricks of a new interface, there is more to come to prepare for the switch to GA4. GA4 is not entirely comparable […]
When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.
The Google Whisperer is back with a new how-to guide for Google Analytics 4 on leveraging your Universal Google Analytics (UA) setup to easily pass events into your new Google Analytics 4 (GA4). One of the features of GA4 that eases the transition from UA is the ability to collect UA events. It is important to note […]