Ansira
The Google Whisperer is back with a new walk-through guide for Google Analytics 4. For those who attended the GA4 webinar, you know the key takeaway was to start working in GA4 now, report by report. We talked about how the consistent theme of GA4 is change. Reports look different, metrics are in different places, and the […]
So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]
As marketing continues to become more data-driven, marketers are left to wonder what data is appropriate for the specific marketing tactic they want to execute. Even if they know what data they need, they are at the mercy of IT, technology vendors, or service providers to execute the process before they have access to that […]
At Ansira, we use Enterprise Data Supply Chain to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. Defined at the enterprise level, we think about how to use data to solve problems, creating the culture of data-driven decision making, especially when it comes to marketing investments. Data Supply Chain is […]
Imagine you’re back in the year 2000 and I told you that in 20 years, you’d be using email marketing to not only fuel your business engine, but you’d be leveraging it to learn more about your audience as well. Mind blown, right? Now, here we are in 2021, and despite all of the digital […]
Google Analytics 4. We all know it’s here, and it’s really different from what we are used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, our Google Whisperer […]
It’s a race, a race to collect data, but very few companies invest in the resources that would get them to the finish line. Why? These companies realize what prize lies at the end of the race – potentially winning over customers – but do they really know how to leverage this data? We see […]
When we last left this data & attribution story, Google had just released the newest version of their analytics tool, Google Analytics 4 (GA4). According to Google, “…the new Google Analytics will give you the essential insights you need to be ready for what’s next.” Having spent a lot of time this last week in the new […]