When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.
Author: Kelly Hansen
Kelly provides leadership direction on tracking, analysis, and insight for multiple clients. She has leveraged her digital and analysis expertise to assist brands with implementing web analytics, developing dashboards, setting forecasts, and deriving insight from performance data.
You can use the snazziest, feature-rich web analytics tool on the planet, but if the data behind the scenes isn’t accurate, your reporting results won’t be beneficial to the business. To ensure your data delivers the ultimate business value, revisit three basic principles essential to the strength of your web analytics framework: planning, partnership, and […]