AnsiraAs an award-winning, innovative Senior Director, Marketing Technology Strategy at Ansira, Jenni has over 20 years of experience in leading digital strategy, marketing technology, web/mobile app development, and user experience for a variety of industries. She is the bridge between IT and Marketing that grants her a rare strength to empower our clients through technology with their marketing needs - not only for today, but also tomorrow. She absolutely loves this space and how it is constantly evolving.
There is a plethora of data out there on your consumers nowadays. Whether it be Zero, First, Second, or Third-Party data, it can be difficult to understand what is best to leverage for your specific consumer marketing needs. It can also be a challenge determining how to manage it, while maintaining compliance with privacy laws […]
As time goes on, privacy is becoming more and more of a priority for end-users on the web and with the rules and regulations that are starting to clamp down on the gathering of PII (Personally Identifiable Information), it’s not surprising that during the WWDC 2023 keynote speech in early June of this year, Apple […]