Synovus was looking for a partner to help them tell the story of their revamped credit cards in a highly targeted way. Enter Ansira who designed a targeted email series and custom landing pages that incorporated strategic messaging and personalized content, resulting in a significant increase in action rate and open rate. CHALLENGE Synovus is […]
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This blog was written as a guest contribution by Ansira, originally published on Iterable – the growth marketing platform for cross-channel customer engagement. Download Iterable’s Personalization Playbook on Workflow Building for more on this topic. We saw quite a few firsts during the 2019 holiday season: The first-ever trillion-dollar holiday season, with total retail spending up […]
When it comes to brand-partner relationships, operational inefficiencies can strain the experience, especially when processing international payments across diverse countries and currencies. Ansira worked with key clients across different industry verticals to streamline the payment management process through Ansira Global Payments (AGP), a proprietary technology module serving as a gateway between the Ansira Edge Channel Partner Marketing platform and associated […]
Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale. What does this research reveal?Ansira in partnership with Ascend2 fielded the Customer […]
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How Do CPG Brands Use Data?
It’s a race, a race to collect data, but very few companies invest in the resources that would get them to the finish line. Why? These companies realize what prize lies at the end of the race – potentially winning over customers – but do they really know how to leverage this data? We see […]
When we last left this data & attribution story, Google had just released the newest version of their analytics tool, Google Analytics 4 (GA4). According to Google, “…the new Google Analytics will give you the essential insights you need to be ready for what’s next.” Having spent a lot of time this last week in the new […]
You’ve got challenges. But you knew that already, didn’t you? You’re aware of your customer complaints, churn rates, market share, and what’s negatively impacting your NPS score. You know exactly when a competitor introduces some new “surprise and delight” element in their CX and how it immediately turns into the new basic customer expectation. Your […]
As digital strategists, we are often creating our own versions of Choose Your Own Adventure novels for clients. We look at the whole picture, know the goal destination, and then pick the different paths for customers to follow, optimizing their stories along the way. In the end, the right tactics lead to the conversion that […]
Interacting with consumers has become increasingly difficult—deciding on the right message to send to a customer, and effectively orchestrating the activation of that message has become more challenging than ever before. Why? Consumers are now interacting with brands in more places, using more (and different) devices and channels than any time in history. They expect […]
An expert Adobe Analytics tip from Ansira’s Insight Director, Tommy Chang: How to track website conversions to capture deeper attribution data and insights that show – What actually drives conversions for your site How your marketing channels work with your site Pinpoint website optimization opportunities.