After realizing many of their retail partners were not fully utilizing co-op fund dollars, Serta Simmons Bedding saw a need to better support its retail partners in planning, buying, and executing media campaigns. Serta teamed up with Ansira, who was already providing its Channel Partner Marketing platform, to implement local marketing activation functionality that combined […]
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What is Customer Journey Orchestration? Customer Journey Orchestration is the process of understanding where your customer is in their journey, recognizing their needs, and then acting on those needs using their preferred channel of communication in real-time. Generating deeper personalization for customer interactions, Customer Journey Orchestration is quickly being adopted as a new normal in […]
Moving a lead to an opportunity, for many small-to-medium B2C and B2B companies, is still heavily reliant on sales or business development reps reaching out to prospects to try and set a meeting – most often virtual versus in-person today, which is further complicating an already challenging sales cycle. One of the biggest initial challenges […]
Post-COVID channel partner marketing will not be the same. Programs will need to evolve to continue attracting the right partners and driving increased partner sales in this new market. But how should you change your program to ensure success? Ansira VP of Client Partnership Karlyn Bentley joins the Channel Focus panel of industry experts to […]
According to a recent National Restaurant Association, Restaurant Industry Tracking Survey – May 2020: “73 percent of restaurant operators said they expect their sales volume in six months will be lower than it was during the same period in the previous year. Only 17 percent of operators think their sales in six months will be […]
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, albeit in limited capacities and with varying public policies, we lean into the concept of playbooks to […]
We, at Ansira, have spent the last few weeks helping our clients through tough transitions in their business. From developing new e-Commerce strategies and innovative campaigns, to rapidly updating email triggers and deploying cross-channel loyalty promotions, to helping pivot their national media spend to amplify local messages and creating compelling content focused on awareness and engagement. While we are still firmly in the middle of #5, “Restricted […]
For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months. Today’s sensitive landscape calls for an equally sensitive approach to the way brands interact with customers and how they provide experiences. However, now is the time to […]
Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of National Advertisers (ANA) Masters of Marketing conference in Orlando, Florida. They discussed the challenges and opportunities faced by brands that rely on partners for local sales. This […]
You can use the snazziest, feature-rich web analytics tool on the planet, but if the data behind the scenes isn’t accurate, your reporting results won’t be beneficial to the business. To ensure your data delivers the ultimate business value, revisit three basic principles essential to the strength of your web analytics framework: planning, partnership, and […]