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Local Marketing Activation Strategy User Experience Web Development

Enhancing the User Experience on Your Website

In today’s landscape improving user experience (UX) can have a remarkable effect on your business’s growth. It’s no secret that websites now serve as virtual storefronts, it becomes crucial to grasp the significance of UX and apply effective strategies. Join us as we delve into the essential elements of elevating user experience on your website, […]

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Customer Experience and Loyalty Data + Insights Social Media Strategy Uncategorized Web Development

Digital Marketing Series: Tips and Tricks for Automotive Dealers [Part 1]

Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]

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Customer Experience and Loyalty Performance Marketing Strategy

Inbox Innovations: Strategies and Systems to Drive Email Engagement

Email is one of the most competitive landscapes in marketing communications. It’s also one of the most critical channels for marketers to drive valuable customer engagement. When producing email campaigns for today’s inbox, there’s a lot of opportunity to streamline efficiencies from content creation to testing to scaling, and one of the most effective ways […]

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Social Media Strategy

Pinterest: The Intersection of Awareness and Intent

Pinterest provides advertisers with a platform where their ads are not only endured but well received. Get our rundown on how marketers can capitalize on this opportunity.

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CX + Loyalty Loyalty Marketing Strategy

Winning Super Bowl LVII Strategies

The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.

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Data + Insights Strategy

The Art of the Dashboard – What Good Reporting Looks Like

When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.

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Local Marketing Activation Strategy

Writing Strategic SEO: How to Focus on What Matters

According to data compiled by Reputation 911, only 4.8% of searchers click-through to the second page of search results, so the first page is where you will thrive. By trying to move your website from SERPs page 2 to page 1, you will make your goals attainable. So, with a clearly defined goal, let’s walk […]

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Local Marketing Activation Strategy

Getting Back to SEO Basics

It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine.  All of these factors have dealers focusing on getting the most out of their website. A […]

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Local Marketing Activation Strategy

You Should Be Obsessed with Fuel Economy – Here’s Why 

Supply and demand crises are becoming our new normal. As supply and demand ebbs and flows, and the influence of other economic and global changes impact our daily lives, the cost of everything from groceries to gas continues to fluctuate.   Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price […]

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Local Marketing Activation Strategy

EV and The Customer Experience 

Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% […]