The car-buying journey is a roller coaster of emotions for most consumers, whether the decision is made for happy reasons (I got a promotion!) or sad ones (I totaled my last car). Two high points bookend the experience: a rush of excitement when the hunt begins for the one and finally holding the keys. Before they step […]
![Person having coffee viewing a car on a tablet](https://resources.ansira.com/wp-content/uploads/2018/11/Auto-Customer-Experience-Blog-1-1200x800.jpg)