Editor’s note: In mid-June, we we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the first […]
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Today, nothing is more important to a customer than the experience; it can make or break brand affinity and loyalty. Because disruptors such as Amazon, Dollar Shave Club, and Warby Parker have heightened buyers’ expectations for every interaction, brands are no longer threatened solely by companies within their industries. Experience competition is real. Now consider that customers make no […]
Attracting, engaging, and retaining customers is never easy. Brands must manage customer relationships with relevant, timely data. They have to keep customers hooked and invested with the right content delivered at the right time and through the right channel. And, to be consistently effective, companies in the brand-to-local ecosystem must ensure every partner in the distribution stream […]
Customer expectations have never been higher. Companies aren’t just competing within their industries; they’re up against Amazon, Uber, and other disruptors that have redefined the consumer experience for every brand. How will your brand meet these demands and set the pace for the future? Ansira’s marketing technology and services — customer-relationship management (CRM) and loyalty […]
Our clients come to us for innovative solutions that only we can provide. No other marketing firm has more experience solving complex business problems for brands and their channel partners — making Ansira the brand2local authority. Whether it’s customer-relationship management (CRM) and loyalty marketing, through-channel marketing automation (TCMA), or national and local media — or […]
Email is the most prevalent channel for marketing communication, giving brands the power to inform, surprise and delight, and promote. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity, leaving marketers to wonder what they could’ve done differently. From punchy preheaders to fast-loading images, here are […]
Our client, Ciena, needed a robust, customizable, and flexible market development funds (MDF) and incentives platform that could accommodate the evolution of its global program. They were seeking a platform capable of managing various partner nuances for its MDF program and housing multiple solutions in a centralized location to create a seamless partner experience. The […]
Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]
Unlock the power of the preference center with insights from Ansira’s former VP of Insights Kelly Hansen. Kelly explores how preference centers serve as a valuable data source for marketing activities, especially in light of increased privacy concerns and the demise of third-party cookies. In this video, you’ll discover the three key benefits of implementing […]
After years of attempts to ban the use of TikTok in the United States, President Biden recently signed into law legislation that gives Chinese parent company ByteDance nine months to divest from TikTok or face a nationwide ban of the app. This move comes amid concerns that Chinese authorities could force ByteDance to hand over […]