Ansira
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.
Live text isn’t only clean to the eye, it also comes with a whole host of benefits, from dark mode rendering to avoiding lawsuits. Read on for our POV on the pros and cons.
When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.
The Google Whisperer is back with a new how-to guide for Google Analytics 4 on leveraging your Universal Google Analytics (UA) setup to easily pass events into your new Google Analytics 4 (GA4). One of the features of GA4 that eases the transition from UA is the ability to collect UA events. It is important to note […]
We live in a world of data-driven marketing, and it is crucial to assess and reassess your customer data strategy to ensure compliance while serving customers as best as possible. Read on for a deep dive into the subjects to know.
In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page. As Facebook Marketplace grew, spam and fraudulent listings became […]
The evolution of Web 3.0 has accelerated significantly in the last 5-7 years, and we see no sign of that pace slowing. Here’s our POV on Web 3.0 and digital marketing.
According to data compiled by Reputation 911, only 4.8% of searchers click-through to the second page of search results, so the first page is where you will thrive. By trying to move your website from SERPs page 2 to page 1, you will make your goals attainable. So, with a clearly defined goal, let’s walk […]
Mixed messages on the economy are clearly impacting brand loyalty. How are spending habits changing and how should brands react to maintain customer loyalty?
CDPs and MDMs are both powerful data management technologies, but how do they compare and contrast to meet the needs of a brand’s data strategy goals?