Email is one of the most competitive landscapes in marketing communications. It’s also one of the most critical channels for marketers to drive valuable customer engagement. When producing email campaigns for today’s inbox, there’s a lot of opportunity to streamline efficiencies from content creation to testing to scaling, and one of the most effective ways […]
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The Search Results page of a website plays a critical role in guiding shoppers to products based on their preferences. After listening to customer feedback, Ansira launched a redesign of its website platform aimed at simplifying the page’s layout and enhance its usability, ultimately resulting in increased website engagement. CHALLENGE The Search Results page of […]
Ahead of the July 1st deadline, our Google Whisperer is here to break down how geolocation actually works, how accurate it really is, and what you can do about it.
As a seasoned digital marketer, your inventory browsing extends beyond your website and your competitors. It’s important to bring modern browsing experiences (like Amazon, Home Depot, and Apple) to your dealership website so you can start optimizing your inventory like major retailers. Providing the best consumer experience for your site visitors translates to more leads, […]
The pivotal transition to Google Analytics 4 (GA4) is coming this year, and while there has been much work done to educate on new data streams, how to build events, and learn the tricks of a new interface, there is more to come to prepare for the switch to GA4. GA4 is not entirely comparable […]
As more consumers begin to explore the world of electric vehicles (EVs), it’s crucial for the automotive industry to adapt their marketing strategies to meet their needs. Developing an electric vehicle website optimization strategy can help answer potential customers’ questions and capture their demand. This involves optimizing website content to provide relevant information on electric […]
Live text isn’t only clean to the eye, it also comes with a whole host of benefits, from dark mode rendering to avoiding lawsuits. Read on for our POV on the pros and cons.
When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.
We live in a world of data-driven marketing, and it is crucial to assess and reassess your customer data strategy to ensure compliance while serving customers as best as possible. Read on for a deep dive into the subjects to know.
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Web 3.0 and Digital Marketing
The evolution of Web 3.0 has accelerated significantly in the last 5-7 years, and we see no sign of that pace slowing. Here’s our POV on Web 3.0 and digital marketing.