Categories
Local Marketing Activation

Mechanics of Fixed Ops Marketing

Fixed Operations is a core component of your business but an area that often goes overlooked on your website. Ansira is here to help! This webinar will feature actionable and strategic lessons on updating and upgrading your online Parts & Service presence. Fixed Ops should always be a focus, but especially now can be a […]

Categories
Local Marketing Activation Strategy

Writing Strategic SEO: How to Focus on What Matters

According to data compiled by Reputation 911, only 4.8% of searchers click-through to the second page of search results, so the first page is where you will thrive. By trying to move your website from SERPs page 2 to page 1, you will make your goals attainable. So, with a clearly defined goal, let’s walk […]

Categories
Local Marketing Activation Strategy

Getting Back to SEO Basics

It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine.  All of these factors have dealers focusing on getting the most out of their website. A […]

Categories
Local Marketing Activation Strategy

You Should Be Obsessed with Fuel Economy – Here’s Why 

Supply and demand crises are becoming our new normal. As supply and demand ebbs and flows, and the influence of other economic and global changes impact our daily lives, the cost of everything from groceries to gas continues to fluctuate.   Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price […]

Categories
Data + Insights Strategy

The Google Whisperer’s Roadmap to Google Analytics 4: Q3 2022

Well friends, the time is here. We’ve been on this journey of Google Analytics 4 since its announcement in October 2020, and now the countdown starts. We all have one year to get Google Analytics 4 set up, working on your website, and all the data flowing.  Over the past few months, we’ve walked through […]

Categories
Data + Insights Strategy

Preparing for the Cookie-less Future

There’s a lot of speculation and some misconceptions about exactly what’s happening with cookies and what it will mean for the digital marketing landscape. We’re here to clear up the confusion. We’ll explain the situation, bust some commonly overheard myths, and provide guidance on how you can adapt your future marketing plans to stay ahead. […]

Sample Page

This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger […]

Categories
Local Marketing Activation Strategy

EV and The Customer Experience 

Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% […]

Categories
Data + Insights Local Marketing Activation

Used Car Strategies for Dealer Groups

Aligning your digital marketing strategy with the customer buying cycle is a sure way to win, especially when it comes to used cars. This webinar will take you through Used Car Strategies for Dealer Groups. Whether you have 2 or 222 rooftops, our proven practices will teach you actionable insights to put into place immediately […]

Categories
Local Marketing Activation Strategy

Leverage Google Vehicle Ads in Your Digital Strategy 

Zero-click search results for everyday shopping items drive traffic to the products people want, and this year at NADA, Google announced a product that helps dealers take advantage of this shopping behavior.  Google Vehicle Listing Ads (VLAs) give dealers the ability to market vehicles right on the search results page. These ads are highly visible […]