Categories
Data + Insights Web Development

Website Search Insights: Competitive and Comparative Analyses

In our latest research endeavor, we delved into both competitive and comparative analyses to gain comprehensive insights into website search functionality. Through meticulous examination of Ansira’s competitors’ strategies and leading ecommerce platforms, we unearthed valuable trends and patterns. Our findings shed light on the evolving landscape of website search, offering actionable insights for optimizing user […]

Categories
User Experience Web Development

Unlocking the Power of Website Search

In today’s digital age, website search functionality plays a pivotal role in shaping user experiences. Whether it’s finding a product, exploring content, or seeking information, users rely on search to navigate websites efficiently. But what makes a website search truly effective? To uncover the answers, let’s delve into different aspects of the search design and […]

Categories
Local Marketing Activation Local Websites and Marketing User Experience Web Development

3 Key Website Platform Features to Ensure Brand Compliance and Local Relevance

Join Ansira’s VP of Product Management Angie Cordova as she explores three crucial website platform features to ensure brand compliance and local relevance. By highlighting industry trends and practical solutions, Angie empowers brands to mitigate risks and maintain a consistent message that resonates with consumers in today’s fast-paced digital landscape.   In this video, you’ll learn […]

Categories
CX + Loyalty Dealerships Local Websites and Marketing User Experience

Enhance Your Dealership Website Homepage: A Case Study on Consumer Engagement

Why Is This Important? All companies strive to attract high-quality traffic to their website that not only engages but also converts into product sales. By assessing various elements such as page layout and widget engagement, this case study highlights a set of best practices for automotive dealer website homepage design elements. The Challenge Develop a […]

Categories
Digital Marketing Local Websites and Marketing User Experience Web Development

The Importance of Optimizing Your Website for Mobile

Mobile device usage is at an all-time high. Most of us always have our device within arm’s reach. This device convenience means it is as crucial as ever for businesses to ensure their mobile website has everything site visitors need. To underscore the point, in Quarter 4 of 2023, nearly 70% of the traffic to […]

Categories
Local Marketing Activation Local Websites and Marketing User Experience Web Development

Website Experience Back to Basics

As we head into the end of the year, it’s a great time to get back to basics when it comes to your website and the experience you provide to your shoppers. Chances are good that you visit your company’s website weekly, if not daily. That most likely holds true for many of your client-facing […]

Categories
Local Marketing Activation Strategy Web Development

5 Effective Ways to Modernize Your Auto Dealer Website

Having a strong online presence is crucial for automotive dealerships to stay competitive. Your website is often the first point of contact for potential customers, and it plays a significant role in influencing their purchasing decisions. To thrive in the modern automotive industry, it’s essential to modernize your auto dealer website to provide an exceptional […]

Categories
Local Marketing Activation Strategy User Experience Web Development

Enhancing the User Experience on Your Website

In today’s landscape improving user experience (UX) can have a remarkable effect on your business’s growth. It’s no secret that websites now serve as virtual storefronts, it becomes crucial to grasp the significance of UX and apply effective strategies. Join us as we delve into the essential elements of elevating user experience on your website, […]

Categories
Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

Categories
Local Marketing Activation

Driving Local Community Presence With Strategic Sponsorships

The Wendy’s franchisee group in Phoenix, Arizona was looking to enhance their local community presence through a major sports sponsorship but had a limited budget. They turned to Ansira, who helped them secure a major league baseball sponsorship with the Arizona Diamondbacks. The Challenge Given limited local marketing funds, establishing a meaningful pro-sports sponsorship has […]