Editor’s note: A previous post, 6 Metrics for Measuring Loyalty Program Success is a great companion read to this piece as it showcases the evolution in thinking specific to Loyalty program design and implementation. Read below to get a sense of what is critical today, and then take a look back to see how far […]
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Editor’s note: This post was originally published in November, 2018, and has been updated for comprehensiveness and relevancy pertaining to the importance of customer experience in today’s loyalty program landscape. – On average, a consumer belongs to 14.8 loyalty programs but is active in only about six or seven, according to The Loyalty Report 2019. Although gaining and retaining […]
Loyalty programs are proven marketing tactics for encouraging repeat purchases and fostering brand affinity. However, these programs are not without their challenges. Members don’t engage, or they opt out after only a few months. Why? Because the loyalty program doesn’t meet consumers’ heightened expectations for relevant, personalized brand experiences. When loyalty programs work, the payoff […]
In the Expectation Age, customers demand seamless, contextually relevant experiences at every touchpoint, so brands have to think about their loyalty proposition beyond a single program or platform. Meeting customer expectations requires a comprehensive, data-driven strategy for cohesive communications and interactions that enhance engagement, foster retention, and build brand advocacy. To do this, a brand […]
Editor’s note: A more recent post, 4 Ways to Measure the Value of Your Loyalty Program, is a great companion to read with this piece as it showcases how thinking has evolved specific to Loyalty Program design and implementation. Read below to get a sense of what was critical in 2018, and then take a […]
Ansira’s strategy team is continuously scouting the latest news, social chatter, and consumer behavior data for relevant industry, technology and Marketing trends from big-name brands. The Monthly Marketing Scout covers every marketing channel and industry vertical so you can learn about all the most news-worthy movements across topics like: Experiential Marketing Social Media Technology Cable […]
As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a connected marketplace by uniting their distributed ecosystem, and ultimately driving increased demand and sales for their business. For more than 20 years I have […]
Unlock the power of the preference center with insights from Ansira’s former VP of Insights Kelly Hansen. Kelly explores how preference centers serve as a valuable data source for marketing activities, especially in light of increased privacy concerns and the demise of third-party cookies. In this video, you’ll discover the three key benefits of implementing […]
Since the birth of the internet, third-party tracking cookies have been a part of everyone’s journey. As the internet has grown and consumers have become more aware of their digital footprint, discussions on user tracking and privacy have evolved into the deprecation of the third-party cookie. With 63.3% of worldwide internet activity occurring in […]
The integration of AI chatbots into marketing strategies has reshaped the landscape, empowering businesses with insights, personalization capabilities, and efficiency. Its use in content creation has elevated the frequency of marketing messaging and strengthened the connection between consumer and brand. Join us as we embark on an exploration into AI’s pivotal role in modern marketing, […]