Are you struggling to keep your customers engaged with your loyalty program? If your program is too complicated, fails to resonate with customers on a personal level, is no longer contributing to business goals, or has simply grown stale over time, it might be due for a refresh. In this special edition webinar hosted by […]
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Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]
In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants, and […]
Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners, build brand loyalty, and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone. But […]
Personalization is key to enhance the overall customer experience and show customers you know them. But loyalty programs have evolved since the days of simple points offers and you need to continue to refine your program over the course of its maturity. Join SVPs of Client Partnership Karlyn Bentley and John Pedini as they sit […]
A Guide to Avoid the Same Fate with Your Loyalty Program It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian […]
Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive customer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]
Mixed messages on the economy are clearly impacting brand loyalty. How are spending habits changing and how should brands react to maintain customer loyalty?
Episode 4: Loyalty Real Talk Loyalty looks different in today’s landscape, playing an increasingly crucial role in a brand’s success. Tune in as Podcast host Joanna McNeil is joined by Ansira expert Amanda Goodwin for “Loyalty Real Talk,” discussing strategies for building a successful loyalty program that delivers results, different considerations for measuring loyalty, and […]
Editor’s note: Ansira SVP, CX & Loyalty Mike Weaver recently joined experts at Forrester and Oracle for a webinar discussing loyalty and customer experience trends and strategies, which served as the foundation for this blog. – According to “Forrester Predictions 2021: Digitally Advanced Firms Will Have a Sustained Advantage Over Their Competitors,” we know that […]