Ansira
In the quest to evolve customers into loyalists, brands are challenged to create engaging digital experiences at every touchpoint. Digital form must meet real-world function, with the goal of making every consumer interaction clear, concise, and contextually relevant. But some consumers — those with disabilities — require special considerations, as outlined in regulations such as […]
Choosing the right marketing technology (martech) solution is one of the most important decisions a marketer has to make — and also the most nerve-racking. In recent years, the industry has exploded, with vendors encroaching on each other’s turf, jumping on the latest buzzwords and trends, and even creating new categories. You know you need […]
Growing email analytics and big data capabilities are a priority for 42 percent of brands, according to research conducted by Litmus Analytics. Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences. But the sheer volume of information makes it difficult to know where to […]
In the Expectation Age, brands face a herculean undertaking: managing and maximizing direct and indirect marketing channels to delight customers at every touchpoint. Customers demand a seamless buying experience, blurring the lines between B2B and B2C marketing efforts. Most brands struggle to deliver contextually relevant customer experiences. Data is siloed, messages get lost in the […]
Whether purchasing a cup of coffee or a fully loaded car, people expect outstanding experiences every time. We’ve grown enthusiastically reliant on technology to make our brand interactions richer and more satisfying. We can opt in or opt out. We can decide how and when we want to receive offers. We can even shape the […]
Today, nothing is more important to a customer than the experience; it can make or break brand affinity and loyalty. Because disruptors such as Amazon, Dollar Shave Club, and Warby Parker have heightened buyers’ expectations for every interaction, brands are no longer threatened solely by companies within their industries. Experience competition is real. Now consider that customers make no […]
These days, marketing to a single general population fails to speak to the ever-growing segment of multicultural consumers. Marketers worry that building a standalone multicultural or Hispanic program is too niche or will be underfunded. But they — and the brand — can’t afford to overlook these groups. Ethnic populations are increasing in numbers and consumer influence. […]
Customer expectations for service and experience have never been higher. Regardless of industry, consumers expect near perfection with every interaction, whether it’s a one-click pizza order or the ability to build a dream car online. A July 2018 study by research consulting firm BRP revealed that less than half of restaurants meet customer expectations for things like […]
The car-buying journey is a roller coaster of emotions for most consumers, whether the decision is made for happy reasons (I got a promotion!) or sad ones (I totaled my last car). Two high points bookend the experience: a rush of excitement when the hunt begins for the one and finally holding the keys. Before they step […]
By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience. Marketing experts have long touted customer-centricity as a sticky factor for loyalty and retention. But how does a brand actually define what a great customer experience means? As the number of […]