Ansira
Across 21 of the 25 major U.S. markets, 84% of consumers are multicultural. This equates to an enormous $4.3 trillion in consumer buying power. By 2044, the nation’s three largest multicultural groups — Hispanics, African Americans, and Asians — will become the new majority within the U.S. population. This multicultural shift is more than “skin […]
Attracting, engaging, and retaining customers is never easy. Brands must manage customer relationships with relevant, timely data. They have to keep customers hooked and invested with the right content delivered at the right time and through the right channel. And, to be consistently effective, companies in the brand-to-local ecosystem must ensure every partner in the distribution stream […]
Content marketing gets a lot of buzz these days, but it’s hardly a new idea. (More than a century ago, John Deere, Jell-O, and Michelin were all killing it with content.) You’ve probably decided that content marketing has to play an integral role in your marketing strategy. And maybe you’ve tried a few things, but […]
How does search engine optimization (SEO) impact your marketing messages? Through keyword research, brands can identify the words and phrases people use in their online searches to inform the brand’s website and campaigns for maximum marketing return on investment (ROI). Ongoing content development is also imperative to SEO. By creating relevant content that’s updated and […]
Editor’s note: A more recent post, 4 Ways to Measure the Value of Your Loyalty Program, is a great companion to read with this piece as it showcases how thinking has evolved specific to Loyalty Program design and implementation. Read below to get a sense of what was critical in 2018, and then take a […]
“Customer experience” describes the marketing journey a person takes when interacting with a brand. Although every journey is different, there’s one common element: the human factor. By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer, leading to greater profitability. […]
It’s difficult to know where to go when you don’t know where you’ve been. Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable. What Exactly Is a Content Audit? A content audit is the brand’s looking […]
No doubt you’ve heard about blockchain technology in the context of Bitcoin, the cyber currency that has promised to disrupt the way we currently contextualize and spend currency. Bitcoin is made possible through blockchain technology, an encrypted, indestructible virtual ledger shared among peers without a central authority governing their actions. What makes blockchain so interesting […]
The marketer’s role is evolving. In addition to creating and executing effective campaigns, a critical part of the job is demonstrating the link between sales and a specific channel, message, customer action, or technology. Today, marketing attribution — giving credit for the sale to a specific touchpoint — has become a new mandate for success. […]
A conductor would never instruct every musician in the orchestra to play the same songs with the same notes at the exact same time. With little harmony or texture, the music would become a snooze fest, and patrons would leave the venue uninspired. So why do marketers run same-note campaigns across channels? Successful campaigns draw […]