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CX + Loyalty Performance Marketing Strategy

Attribution: A New Mandate for Marketers

The marketer’s role is evolving. In addition to creating and executing effective campaigns, a critical part of the job is demonstrating the link between sales and a specific channel, message, customer action, or technology. Today, marketing attribution — giving credit for the sale to a specific touchpoint — has become a new mandate for success. […]

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CX + Loyalty Performance Marketing Strategy

Omnichannel Orchestration: The Gold Standard of Engagement Marketing

A conductor would never instruct every musician in the orchestra to play the same songs with the same notes at the exact same time. With little harmony or texture, the music would become a snooze fest, and patrons would leave the venue uninspired. So why do marketers run same-note campaigns across channels? Successful campaigns draw […]

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Performance Marketing Strategy

7 Biggest Mistakes Brands Make With Social Media

Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. With countless advertising opportunities and in-the-moment messaging capabilities, social media might be the most powerful communication channel to ever exist. They key is to use social media wisely. From informing decisions based on inaccurate customer assumptions to […]

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CX + Loyalty Performance Marketing Strategy

You Want the Real Truth About Your Customers? Look at the Transactional Data.

For decades, brands have relied on market research to shape strategy and test theories about what customers want. Sometimes marketers go with their gut. Sometimes they scale up a successful strategy. But today, data intelligence has paved the way for brands to analyze consumer behavior with a specificity that unveils what customers are doing at […]

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CX + Loyalty Performance Marketing Strategy

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication, giving brands the power to inform, surprise and delight, and promote. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity, leaving marketers to wonder what they could’ve done differently. From punchy preheaders to fast-loading images, here are […]

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CX + Loyalty Performance Marketing Strategy

Can Creative and Data Peacefully Coexist?

Data gets a bad rap from creatives. Maybe it’s the fact that data is seen as linear and therefore a creativity killer. That its scale can be difficult to wrangle or whittle down into something actionable. Or that its eponymous reach is poised to take over the world (not really, of course). As lovers of […]

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Strategy

How Marketers Can Make Smart Use of Artificial Intelligence

Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI), even using them interchangeably. They are interrelated but distinct, and those distinctions are important to consider. Understanding the nuances of these intelligence concepts can inform smart marketing decisions — and lead to solutions that meet business goals. What’s in a Name? Machine learning, […]

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Strategy

4 Ways to Build Brand Power

When you look at the world’s greatest brands — from Domino’s and Hershey’s to Gatorade and Google — at the center of success is a product or service people say they can’t live without or just don’t want to. But behind the scenes is the vision, strategy, and action plan necessary to achieve the business […]

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CX + Loyalty Performance Marketing Strategy

How Domino’s Achieved World Pizza Domination

It’s not an easy path to becoming the big cheese of the pizza industry. There’s the competition. Trendy new products. Changing consumer appetites. In order to stand out and refine a competitive edge, the differentiator has to be — quite literally — outside the box. Ansira has partnered with Domino’s for 15 years, first as […]

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CX + Loyalty Performance Marketing Strategy

Savvy Retailers Leverage Technology to Influence the Customer Journey

Retail brands carve out market share by delivering outstanding customer experiences. At the heart of each customer journey is technological innovation that delivers information to educate, delight, and persuade. Because today’s customers want insight and experiences, they expect to actively engage with the brand before buying. With a technology-driven engagement marketing strategy, retail brands can […]