Ansira
The holiday shopping season is a critical time for most retailers. Although history tells us there’s only a slight lift in retail sales during the fourth quarter, most consumers are focused on gift-giving, and retailers want to capitalize on that interest. In 2018, the retail industry saw its poorest performing December since 2009, and as […]
These days, marketing to a single general population fails to speak to the ever-growing segment of multicultural consumers. Marketers worry that building a standalone multicultural or Hispanic program is too niche or will be underfunded. But they — and the brand — can’t afford to overlook these groups. Ethnic populations are increasing in numbers and consumer influence. […]
Across 21 of the 25 major U.S. markets, 84% of consumers are multicultural. This equates to an enormous $4.3 trillion in consumer buying power. By 2044, the nation’s three largest multicultural groups — Hispanics, African Americans, and Asians — will become the new majority within the U.S. population. This multicultural shift is more than “skin […]