Ansira
Here’s the deal: national and local media fees don’t operate on the same playing field. While national media might get more of the limelight, local media holds its own by being incredibly targeted and impactful. But that focus comes with a higher cost. So, why exactly are local media fees higher? Economies of Scale: Bigger […]
Since its launch in October 2020, Google Analytics 4 (GA4) has been a journey. From filter changes to data streams to explorations, it has been a learning experience for everyone, including those at Google. Looking at the GA4 release notes, you can see that Google continues to make updates to make the process of gathering […]
In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for marketers aiming to craft compelling customer experiences in 2024. As we start the new year, it’s crucial to understand and adapt to three key industry disruptions that are reshaping the way brands engage with consumers. Focusing on these conversations now […]
There is a plethora of data out there on your consumers nowadays. Whether it be Zero, First, Second, or Third-Party data, it can be difficult to understand what is best to leverage for your specific consumer marketing needs. It can also be a challenge determining how to manage it, while maintaining compliance with privacy laws […]
In the ever-evolving realm of marketing and marketing technologies, the convergence of tech and strategy has become more critical than ever. Ansira has stood at the forefront of this intersection, pioneering the use of Artificial Intelligence (AI) in our adtech for over two decades. In an enlightening conversation, we spoke with Angie Cordova, Ansira’s VP […]
As we head into the end of the year, it’s a great time to get back to basics when it comes to your website and the experience you provide to your shoppers. Chances are good that you visit your company’s website weekly, if not daily. That most likely holds true for many of your client-facing […]
In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]
Gmail and Yahoo will enforce new email sending guidelines starting February 1, 2024, which require subscriber protections for inboxes. Those impacted include bulk email senders who send more than 5,000 emails per day to Gmail and Yahoo subscribers. Email has always been a prime target for attackers, and unfortunately, simply encrypting message transfers between email […]
In today’s digital age, having a strong online presence is essential for businesses in every industry. For auto dealerships, local discoverability is key to attracting potential customers and standing out from the competition. One powerful tool that can significantly enhance your dealership’s online presence is Google Business Profiles (GBPs). In this blog, we’ll explore how […]
The Google Whisperer’s motto has always been “this is Google’s world, and we are all just living in it,” and you can see that right now with Google’s new announcement that dealers can now implement vehicle listing markup themselves. While this may appear to be a valuable service for dealers, a closer examination of the […]