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Data + Insights Local Marketing Activation Strategy

iOS17, Anti-Tracking, and You

As time goes on, privacy is becoming more and more of a priority for end-users on the web and with the rules and regulations that are starting to clamp down on the gathering of PII (Personally Identifiable Information), it’s not surprising that during the WWDC 2023 keynote speech in early June of this year, Apple […]

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Channel Data Management Data + Insights Local Marketing Activation

Top 5 Reasons CDPs Can Fail, and How to Prevent It

By now, chances are you have heard all the industry buzz around Customer Data Platforms and the benefits they can provide to your organization. At their core, all CDPs should look to eliminate data silos by providing advanced data unification capabilities as well as deterministic and/or probabilistic identity resolution algorithms. Beyond that, capabilities will vary […]

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Local Marketing Activation Strategy User Experience Web Development

Enhancing the User Experience on Your Website

In today’s landscape improving user experience (UX) can have a remarkable effect on your business’s growth. It’s no secret that websites now serve as virtual storefronts, it becomes crucial to grasp the significance of UX and apply effective strategies. Join us as we delve into the essential elements of elevating user experience on your website, […]

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Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

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Local Marketing Activation Social Media

Changes Coming to Meta’s Facebook That Dealers Need to Know

In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page.   As Facebook Marketplace grew, spam and fraudulent listings became […]

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Local Marketing Activation Strategy

Writing Strategic SEO: How to Focus on What Matters

According to data compiled by Reputation 911, only 4.8% of searchers click-through to the second page of search results, so the first page is where you will thrive. By trying to move your website from SERPs page 2 to page 1, you will make your goals attainable. So, with a clearly defined goal, let’s walk […]

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Local Marketing Activation Strategy

Getting Back to SEO Basics

It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine.  All of these factors have dealers focusing on getting the most out of their website. A […]

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Local Marketing Activation Strategy

You Should Be Obsessed with Fuel Economy – Here’s Why 

Supply and demand crises are becoming our new normal. As supply and demand ebbs and flows, and the influence of other economic and global changes impact our daily lives, the cost of everything from groceries to gas continues to fluctuate.   Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price […]

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Local Marketing Activation Strategy

EV and The Customer Experience 

Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% […]

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Local Marketing Activation Strategy

Leverage Google Vehicle Ads in Your Digital Strategy 

Zero-click search results for everyday shopping items drive traffic to the products people want, and this year at NADA, Google announced a product that helps dealers take advantage of this shopping behavior.  Google Vehicle Listing Ads (VLAs) give dealers the ability to market vehicles right on the search results page. These ads are highly visible […]