Join Ansira’s VP of Media Strategy Liz Nelligan as she shares five winning media strategies and tactics for brands to engage and connect. In this video, Liz walks through real-life examples of how to: Reach your audience effectively Ensure your message resonates with the market Implement data-driven activation Adopt a hyper-local approach Maintain flexibility with […]
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For Native Shoes, paid media has been a key driver of direct-to-consumer (DTC) sales in their overall business strategy. However, brand studies showed that their brand awareness was low, especially in the US. That’s why the Native Shoes Brand team enlisted the help of Ansira to use more top-of-funnel media strategies to generate awareness and recall […]
By now you have probably heard about the demise of third-party cookies; but what does that really mean? There are more tracking options for marketers in 2024, and Ansira is here to help guide you. Join Ansira EVP of Media Catie Cryder and VP of Product Management Angie Cordova as they sit down with Director […]
The conventional approach to media has evolved over the last decade. In the past, you would have traditional agencies that focused primarily on linear media. Those agencies are very labor intensive with little to no technology. And as a result, media attribution was extremely difficult to measure. On the flipside, you would have digital agencies […]
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.
Aligning your digital marketing strategy with the customer buying cycle is a sure way to win, especially when it comes to used cars. This webinar will take you through Used Car Strategies for Dealer Groups. Whether you have 2 or 222 rooftops, our proven practices will teach you actionable insights to put into place immediately […]
Serial shows, music streaming, and entertainment services are gobbling up market share from traditional media at a breakneck pace. With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online. The Digital Marketing Evolution With streaming services like Netflix, Amazon, and […]
Join Ansira’s VP of Product Management Angie Cordova as she explores three crucial website platform features to ensure brand compliance and local relevance. By highlighting industry trends and practical solutions, Angie empowers brands to mitigate risks and maintain a consistent message that resonates with consumers in today’s fast-paced digital landscape. In this video, you’ll learn […]
In the ever-evolving realm of marketing and marketing technologies, the convergence of tech and strategy has become more critical than ever. Ansira has stood at the forefront of this intersection, pioneering the use of Artificial Intelligence (AI) in our adtech for over two decades. In an enlightening conversation, we spoke with Angie Cordova, Ansira’s VP […]
As a continuation of Part 1 of our Digital Marketing Series, John Houmis, Senior Vice President of Client Engagement and Experience, sat down for a Roundtable Q&A to address some hot-button digital marketing challenges that automotive dealers frequently face. In Part 2, Houmis provides more tips and tricks to help automotive dealers strategically improve their […]