Channel Partner Marketing Local Marketing Activation

3 Different Approaches to Co-op Advertising

Brands and their channel partners put enormous effort into the creation of their co-op advertising guidelines to ensure everyone plays by the same rules. At the heart of every decision is one overarching goal: return on investment (ROI) for each distributor and retailer. Getting the most out of a co-op advertising account depends on a […]

Performance Marketing

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

Serial shows, music streaming, and entertainment services are gobbling up market share from traditional media at a breakneck pace. With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online. The Digital Marketing Evolution With streaming services like Netflix, Amazon, and […]