Ansira
Want more eyes on your brand? More clicks on “buy now”? The answer won’t be found in a spreadsheet. To quote the famous UK creative director, copywriter and author, Dave Trott, “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” All other things being equal, it’s […]
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.
Didn’t have a chance to participate in Adobe Summit 2022? Don’t worry you can access the on-demand content all year long. Or you can read through our quick takes to grasp the essence of the 2022 content (note: some sessions such as training, celebrity interviews, and Live Q&A, are only available for 30 days post-event). […]
In the digital age, brands are constantly looking to improve their media mix. But among all those push notifications and social posts, channels like print could be considered a bit old school. After all, isn’t print the Mad Men generation’s advertising? Contrary to these outdated notions, the glossy appeal of print is undeniable, even among […]
Last year, Ansira was approached by Charter’s email team with a very intriguing challenge: to increase speed-to-market, enhance efficiencies, and improve email engagement and conversion—all at the same time. Bright-eyed, the team gathered in a room with a whiteboard, dry-erase marker, and countless ideas waiting to be brought to life. In the end, it was […]
Imagine you’re back in the year 2000 and I told you that in 20 years, you’d be using email marketing to not only fuel your business engine, but you’d be leveraging it to learn more about your audience as well. Mind blown, right? Now, here we are in 2021, and despite all of the digital […]
It may be a new year, but the challenges and uncertainties of 2020 are still with us. Listen in as Laura Sullivan, head of Ansira’s Creative Center of Excellence, talks inbox trends with Jess Ginburg, a director of our Strategy Center of Excellence. Catch their can’t-miss conversation in the video above, but first, let’s dive […]
We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. We’ve all reinvented how we work and do business this year, and it wasn’t always easy. So we decided the best gift we could give our partners would […]
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. Today, there are more digital tools and opportunities for people and their money than ever. […]
The holiday shopping season is a critical time for most retailers. Although history tells us there’s only a slight lift in retail sales during the fourth quarter, most consumers are focused on gift-giving, and retailers want to capitalize on that interest. In 2018, the retail industry saw its poorest performing December since 2009, and as […]