Author: Adam Vandermyde

Adam oversees the channel marketing services team that works directly with brands and their partners to orchestrate outstanding customer experiences.

Categories
Channel Partner Marketing Local Marketing Activation

Why Channel Marketing Requires a Brand-to-Local Approach

Restaurant owner speaking to her employee

In the Expectation Age, consumers demand frictionless experiences, whether they’re asking Alexa to deliver a pizza, using an app to summon a ride, or building their dream car online. Brands that meet these heightened expectations will win market share. Those that don’t will see their customers disappear. The complexities of the Expectation Age surge for […]