Are you considering ways to personalize and optimize your website? Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend […]
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After updating their website to include eCommerce functionality, SiteOne was looking to spread the word among their customer base. SiteOne recruited Ansira to launch a personalized and engaging email campaign to announce the website update which helped email become the primary driver for SiteOne’s conversions and online accounts. CHALLENGE As the number one destination for […]
An expert Adobe Analytics tip from Ansira’s Insight Director, Tommy Chang: How to track website conversions to capture deeper attribution data and insights that show – What actually drives conversions for your site How your marketing channels work with your site Pinpoint website optimization opportunities.
Almost two decades ago, software development was forever changed. A group of software developers and engineers conceived an idea to help return a focus on the customer. The frustrations with the rigid construct of planning and documenting software development, sometimes years into the future, had come to a boiling point. Thus, the Agile Manifesto was […]
Moving a lead to an opportunity, for many small-to-medium B2C and B2B companies, is still heavily reliant on sales or business development reps reaching out to prospects to try and set a meeting – most often virtual versus in-person today, which is further complicating an already challenging sales cycle. One of the biggest initial challenges […]
Editor’s note: This post was originally published in November, 2018, and has been updated for comprehensiveness and relevancy pertaining to the importance of customer experience in today’s loyalty program landscape. – On average, a consumer belongs to 14.8 loyalty programs but is active in only about six or seven, according to The Loyalty Report 2019. Although gaining and retaining […]
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, albeit in limited capacities and with varying public policies, we lean into the concept of playbooks to […]
You can use the snazziest, feature-rich web analytics tool on the planet, but if the data behind the scenes isn’t accurate, your reporting results won’t be beneficial to the business. To ensure your data delivers the ultimate business value, revisit three basic principles essential to the strength of your web analytics framework: planning, partnership, and […]
How can brands evolve their user experience (UX) design to be more accessible to all? In what ways can augmented reality (AR) enhance a brand’s mobile experience? Can we overcome cognitive bias in research and design? Why does the quest for speed hurt good design? Ansira team members learned the answers to these and other […]
In the quest to evolve customers into loyalists, brands are challenged to create engaging digital experiences at every touchpoint. Digital form must meet real-world function, with the goal of making every consumer interaction clear, concise, and contextually relevant. But some consumers — those with disabilities — require special considerations, as outlined in regulations such as […]