An industry survey revealed that Subaru’s perceived high service costs were deterring customers, despite their apparent willingness to pay more for superior service experiences. Ansira provided competitive pricing intelligence to that helped Subaru dealers gain confidence in their pricing strategies, leading to improved customer perception. CHALLENGE Consumer perception may not always be reality. Subaru previously […]
Search: “partner marketing”
We found 119 results for your search.
When it comes to brand-partner relationships, operational inefficiencies can strain the experience, especially when processing international payments across diverse countries and currencies. Ansira worked with key clients across different industry verticals to streamline the payment management process through Ansira Global Payments (AGP), a proprietary technology module serving as a gateway between the Ansira Edge Channel Partner Marketing platform and associated […]
Almost two decades ago, software development was forever changed. A group of software developers and engineers conceived an idea to help return a focus on the customer. The frustrations with the rigid construct of planning and documenting software development, sometimes years into the future, had come to a boiling point. Thus, the Agile Manifesto was […]
After realizing many of their retail partners were not fully utilizing co-op fund dollars, Serta Simmons Bedding saw a need to better support its retail partners in planning, buying, and executing media campaigns. Serta teamed up with Ansira, who was already providing its Channel Partner Marketing platform, to implement local marketing activation functionality that combined […]
Moving a lead to an opportunity, for many small-to-medium B2C and B2B companies, is still heavily reliant on sales or business development reps reaching out to prospects to try and set a meeting – most often virtual versus in-person today, which is further complicating an already challenging sales cycle. One of the biggest initial challenges […]
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, albeit in limited capacities and with varying public policies, we lean into the concept of playbooks to […]
The Wendy’s franchisee group in Phoenix, Arizona was looking to enhance their local community presence through a major sports sponsorship but had a limited budget. They turned to Ansira, who helped them secure a major league baseball sponsorship with the Arizona Diamondbacks. The Challenge Given limited local marketing funds, establishing a meaningful pro-sports sponsorship has […]
Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]
Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much like the internet and social media, AI presents a substantial opportunity for companies, enterprises, and service providers. Forrester, a […]
Another National Automobile Dealers Association Show (NADA) has come and gone, and the Ansira team was among many in the automotive community who gathered in Las Vegas walking the tradeshow floor and meeting with dealers and dealer groups. We had the privilege of hosting clients and contacts for private meetings before and during the show, […]