Brands that rely on channel partners for local marketing efforts often face the following issues: Disparate processes and programs for advertising and co-op fund management A lack of visibility into partner advertising and promotional spend Inadequate advertising and business rules compliance Inefficient reporting and planning, which adversely affect budgeting Ineffective marketing program oversight with little […]
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Honda was facing challenges with its outdated ad-builder site, which primarily catered to tier 2 users and housed noncompliant marketing assets. Ansira leveraged its end-to-end proprietary platform Ansira Edge to redesign their ad-site, providing local dealers with enhanced features and streamlined processes. CHALLENGE Automobile manufacturer Honda wanted to improve local marketing capabilities for its tier […]
Brands with channel partners need to market locally, but they often run into challenges. One of the biggest on the list: partners not having on-demand access to brand-approved assets. Without oversight, channel partners may use obsolete assets or ones they create on their own. This non-compliance can damage brand equity and compromise the customer experience. […]
When a customer enters a car dealership on a busy afternoon and walks by the SUV section, a message pops up on her smartphone, explaining that the brand has the highest safety rating and best cargo capacity for its class. Strolling by the four-door sedans, she receives a message about a vehicle’s fuel economy and […]
Our client, Ciena, needed a robust, customizable, and flexible market development funds (MDF) and incentives platform that could accommodate the evolution of its global program. They were seeking a platform capable of managing various partner nuances for its MDF program and housing multiple solutions in a centralized location to create a seamless partner experience. The […]
Market development funds (MDF) are commonly used by enterprise brands to help indirect sales partners or channel partners with sales and marketing programs that drive revenue for both the national brand, and the local partner. These type of partner ecosystems exist across a wide range of industries like automotive, technology, QSR, CPG, insurance, and healthcare. […]
Channel Focus is a leading community providing information to key executives running channel programs in the largest and most innovative IT and Telecom companies. Channel Focus events are recognized throughout the industry by Channel Leaders, bringing together experts to share the latest best practices and “how-to” information – Ansira is proud to be a contributing […]
Customer Experience /ˈkəstəmər/ /ˌikˈspirēəns/ noun [ singular] how people find, engage with, and advocate for the brands they love – www.ansira.com When considering the importance of CX today, it’s hard not to reflect on the last two years and the major societal changes that have impacted both consumer behavior and the way business gets done. […]
When was the last time you stepped into your partners shoes and thought about the experience they have working with you? This dynamic Channel Focus panel session, “Ease of Doing Business – Practical Things You Can Do to Make Your Company Easier to Do Business With,” Ansira Channel Solution Lead Courtney Acuff joins the panel […]
Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]