There are times when it feels like it’s more likely you’ll get hit by a meteor than reach customers with your marketing messages. Organic reach continues to dwindle on social platforms. Cost per clicks (CPCs) and cost-per-thousand impressions (CPMs) continue to rise on Google and Facebook. More companies are competing for the same customers, and […]
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When a customer enters a car dealership on a busy afternoon and walks by the SUV section, a message pops up on her smartphone, explaining that the brand has the highest safety rating and best cargo capacity for its class. Strolling by the four-door sedans, she receives a message about a vehicle’s fuel economy and […]
As time goes on, privacy is becoming more and more of a priority for end-users on the web and with the rules and regulations that are starting to clamp down on the gathering of PII (Personally Identifiable Information), it’s not surprising that during the WWDC 2023 keynote speech in early June of this year, Apple […]
We live in a world of data-driven marketing, and it is crucial to assess and reassess your customer data strategy to ensure compliance while serving customers as best as possible. Read on for a deep dive into the subjects to know.
First-Party Data. Third-Party Data. We’ve all heard these phrases, but what exactly are the differences and more importantly, what do we do and how can we use both types? First, let’s start with the definitions: Third-Party Data: Data that is captured and/or bought via another website/source/company (hence the term “third party”). Examples of 3rd Party websites for dealers include: TrueCar, Edmunds, Autotrader, CarGurus, just to name a few. […]
This blog was written in partnership with Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. This year was supposed to be the moment when everything went “back to normal.” A time when everyone had a chance to catch their breath. However, if you’re a Bronto customer, […]
After recognizing that its newspaper subscribers weren’t utilizing its online channels, Cox Media Group turned to Ansira to boost online engagement by revamping their email campaigns. Through a detailed analysis, Ansira tailored emails based on subscribers’ news preferences to improve open rates and relevance, ultimately driving traffic to their online platforms. CHALLENGE Cox Media Group […]
Char-Broil partnered with Ansira to enhance their email program and inbox user experience. Through a strategic approach, Char-Broil was able to successfully transition to a new email service provider with no interruption and ensure they had the right infrastructure in place for future scalability. CHALLENGE Char-Broil has been making cookouts better with their products for […]
Celebrating four years of digital innovation, no one imagined EiQ would be what it is today — a meeting of the industry’s best minds and a breeding ground for email, CX, and loyalty innovation. One leader who contributes to this cutting-edge spirit is Emarsys, an omnichannel marketing automation and customer engagement platform built to drive […]
As email marketers, there are challenges to working in tightly regulated verticals like financial services and healthcare. From creating content that’s personalized yet private, to keeping your program innovative and fresh, captivating your audience is no small feat. Subject matter experts from Ansira, Movable Ink, UnitedHealthcare, and Marcus by Goldman Sachs will give deep insights […]