Ansira
Growing email analytics and big data capabilities are a priority for 42 percent of brands, according to research conducted by Litmus Analytics. Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences. But the sheer volume of information makes it difficult to know where to […]
Whether purchasing a cup of coffee or a fully loaded car, people expect outstanding experiences every time. We’ve grown enthusiastically reliant on technology to make our brand interactions richer and more satisfying. We can opt in or opt out. We can decide how and when we want to receive offers. We can even shape the […]
Consumers consult Siri for answers, order a pizza from Alexa, and chat with Erica about a bank balance, putting a familiar name to responsive artificial intelligence (AI). In marketing, AI technology is gaining traction in the form of bots, computer programs that seamlessly complete automated tasks. By providing specific information in real time, bots help brands […]
These days, marketing to a single general population fails to speak to the ever-growing segment of multicultural consumers. Marketers worry that building a standalone multicultural or Hispanic program is too niche or will be underfunded. But they — and the brand — can’t afford to overlook these groups. Ethnic populations are increasing in numbers and consumer influence. […]
Customer expectations for service and experience have never been higher. Regardless of industry, consumers expect near perfection with every interaction, whether it’s a one-click pizza order or the ability to build a dream car online. A July 2018 study by research consulting firm BRP revealed that less than half of restaurants meet customer expectations for things like […]
The car-buying journey is a roller coaster of emotions for most consumers, whether the decision is made for happy reasons (I got a promotion!) or sad ones (I totaled my last car). Two high points bookend the experience: a rush of excitement when the hunt begins for the one and finally holding the keys. Before they step […]
By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience. Marketing experts have long touted customer-centricity as a sticky factor for loyalty and retention. But how does a brand actually define what a great customer experience means? As the number of […]
Across 21 of the 25 major U.S. markets, 84% of consumers are multicultural. This equates to an enormous $4.3 trillion in consumer buying power. By 2044, the nation’s three largest multicultural groups — Hispanics, African Americans, and Asians — will become the new majority within the U.S. population. This multicultural shift is more than “skin […]
Content marketing gets a lot of buzz these days, but it’s hardly a new idea. (More than a century ago, John Deere, Jell-O, and Michelin were all killing it with content.) You’ve probably decided that content marketing has to play an integral role in your marketing strategy. And maybe you’ve tried a few things, but […]
Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue — and they can place perfectly pertinent emails smack inside the spam folder. How do you stay in front of customers without being overbearing or annoying? Here are […]