Ansira
Editors Note: In late 2018, a predictive trend piece titled “9 Trends for 2019 that QSR Brand Can’t Ignore” was published. It struck us that it is as relevant today, as when it was originally shared. No one could have guessed the widespread societal changes that would occur over the course of the next year […]
Editor’s note: A previous post, 6 Metrics for Measuring Loyalty Program Success is a great companion read to this piece as it showcases the evolution in thinking specific to Loyalty program design and implementation. Read below to get a sense of what is critical today, and then take a look back to see how far […]
Now more than ever, we as consumers, have a front-row seat to how certain brands are making strides to prioritize their customers first to reflect empathy and support in a time of uncertainty. And, to provide innovative new ways to connect, solve problems, and improve the overall customer experience. Why does this matter? Because it’s critical for brands to differentiate, win, and retain customers as they prioritize the value provided […]
Editor’s note: This post was originally published in November, 2018, and has been updated for comprehensiveness and relevancy pertaining to the importance of customer experience in today’s loyalty program landscape. – On average, a consumer belongs to 14.8 loyalty programs but is active in only about six or seven, according to The Loyalty Report 2019. Although gaining and retaining […]
We, at Ansira, have spent the last few weeks helping our clients through tough transitions in their business. From developing new e-Commerce strategies and innovative campaigns, to rapidly updating email triggers and deploying cross-channel loyalty promotions, to helping pivot their national media spend to amplify local messages and creating compelling content focused on awareness and engagement. While we are still firmly in the middle of #5, “Restricted […]
For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months. Today’s sensitive landscape calls for an equally sensitive approach to the way brands interact with customers and how they provide experiences. However, now is the time to […]
How can brands evolve their user experience (UX) design to be more accessible to all? In what ways can augmented reality (AR) enhance a brand’s mobile experience? Can we overcome cognitive bias in research and design? Why does the quest for speed hurt good design? Ansira team members learned the answers to these and other […]
Loyalty programs are proven marketing tactics for encouraging repeat purchases and fostering brand affinity. However, these programs are not without their challenges. Members don’t engage, or they opt out after only a few months. Why? Because the loyalty program doesn’t meet consumers’ heightened expectations for relevant, personalized brand experiences. When loyalty programs work, the payoff […]
In the quest to evolve customers into loyalists, brands are challenged to create engaging digital experiences at every touchpoint. Digital form must meet real-world function, with the goal of making every consumer interaction clear, concise, and contextually relevant. But some consumers — those with disabilities — require special considerations, as outlined in regulations such as […]
Growing email analytics and big data capabilities are a priority for 42 percent of brands, according to research conducted by Litmus Analytics. Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences. But the sheer volume of information makes it difficult to know where to […]