Categories
CX + Loyalty

EiQ Sponsor Spotlight: Bailey Busch of Cordial

EiQ is around the corner, and our sponsors are just as excited as we are. Today we’re talking about the big event with Bailey Busch, Senior Client Success Manager at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Early in his career, Busch fell in love with email because it’s like, “shipping a […]

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CX + Loyalty

EiQ Sponsor Spotlight: Ben Iler of Emarsys

Celebrating four years of digital innovation, no one imagined EiQ would be what it is today — a meeting of the industry’s best minds and a breeding ground for email, CX, and loyalty innovation. One leader who contributes to this cutting-edge spirit is Emarsys, an omnichannel marketing automation and customer engagement platform built to drive […]

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Performance Marketing

2020 Email Trends That Are Here to Stay

It may be a new year, but the challenges and uncertainties of 2020 are still with us. Listen in as Laura Sullivan, head of Ansira’s Creative Center of Excellence, talks inbox trends with Jess Ginburg, a director of our Strategy Center of Excellence. Catch their can’t-miss conversation in the video above, but first, let’s dive […]

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Channel Partner Marketing CX + Loyalty Performance Marketing

Behind the Scenes With Our Interactive Holiday Card

We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. We’ve all reinvented how we work and do business this year, and it wasn’t always easy. So we decided the best gift we could give our partners would […]

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Performance Marketing

Personalization and Privacy in the Financial Industry

There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. Today, there are more digital tools and opportunities for people and their money than ever. […]

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Uncategorized

The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

Moving a lead to an opportunity, for many small-to-medium B2C and B2B companies, is still heavily reliant on sales or business development reps reaching out to prospects to try and set a meeting – most often virtual versus in-person today, which is further complicating an already challenging sales cycle. One of the biggest initial challenges […]

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CX + Loyalty Performance Marketing Strategy

A Quick Guide to Optimizing Email Metrics

Growing email analytics and big data capabilities are a priority for 42 percent of brands, according to research conducted by Litmus Analytics. Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences. But the sheer volume of information makes it difficult to know where to […]

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CX + Loyalty Performance Marketing

Is Your Email Marketing Annoying Customers?

Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue — and they can place perfectly pertinent emails smack inside the spam folder. How do you stay in front of customers without being overbearing or annoying? Here are […]

Categories
CX + Loyalty Performance Marketing Strategy

Attribution: A New Mandate for Marketers

The marketer’s role is evolving. In addition to creating and executing effective campaigns, a critical part of the job is demonstrating the link between sales and a specific channel, message, customer action, or technology. Today, marketing attribution — giving credit for the sale to a specific touchpoint — has become a new mandate for success. […]

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CX + Loyalty Performance Marketing Strategy

Omnichannel Orchestration: The Gold Standard of Engagement Marketing

A conductor would never instruct every musician in the orchestra to play the same songs with the same notes at the exact same time. With little harmony or texture, the music would become a snooze fest, and patrons would leave the venue uninspired. So why do marketers run same-note campaigns across channels? Successful campaigns draw […]