This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]
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Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% […]
It’s a new year and a great time to reevaluate your advertising strategies and campaigns. Are you focused on the correct profit centers? Are you taking advantage of everything an advertising platform offers you? Google has made some amazing updates to their local ad campaigns. For dealers looking to grow their foot traffic in the […]
Nothing Bundt Cakes expanded its paid media strategy to include Waze, aiming to boost brand awareness and drive in-store visits year-round. By partnering with Ansira, they launched a campaign to highlight nearby bakeries and drive impulse purchases, enhancing their overall marketing mix. CHALLENGE Started by two friends who shared a love of baking delicious, handcrafted […]
The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out TheChannelEffect.com. All too often, legacy partner programs are designed to promote a single service or product. Attracting customers with sales, promotions, and direct marketing is important, but a customer’s journey does not stop at the point […]
The shift to digital has made its impact on every area across the channel, especially within local marketing activation and brand-partner go-to-market strategies. While the value of activating digital channels is apparent at the corporate level, it’s imperative that this value is communicated AND demonstrated to the brand’s SMBs at the local level for ongoing success. Tune in to this instant access webinar, […]
The global shortage of semiconductors is impacting the auto industry on a massive scale, hindering production while dealer inventory declines and consumer demand grows. LMC Automotive noted that at the end of March 2021, U.S. vehicle inventory was at the lowest level in more than 10 years. Prior to the chip shortage, auto dealers faced […]
This blog was written in partnership with Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. This year was supposed to be the moment when everything went “back to normal.” A time when everyone had a chance to catch their breath. However, if you’re a Bronto customer, […]
While electric vehicles (EVs) represented less than 2% of new car sales in the U.S. in 2020, few will argue that EVs are a passing fad. IHS Markit predicts that EVs will grow to 10% of new car sales by 2025. Many automakers have already rolled out electric vehicles, and many others are planning to […]
Char-Broil partnered with Ansira to enhance their email program and inbox user experience. Through a strategic approach, Char-Broil was able to successfully transition to a new email service provider with no interruption and ensure they had the right infrastructure in place for future scalability. CHALLENGE Char-Broil has been making cookouts better with their products for […]