Celebrating four years of digital innovation, no one imagined EiQ would be what it is today — a meeting of the industry’s best minds and a breeding ground for email, CX, and loyalty innovation. One leader who contributes to this cutting-edge spirit is Emarsys, an omnichannel marketing automation and customer engagement platform built to drive […]
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An industry survey revealed that Subaru’s perceived high service costs were deterring customers, despite their apparent willingness to pay more for superior service experiences. Ansira provided competitive pricing intelligence to that helped Subaru dealers gain confidence in their pricing strategies, leading to improved customer perception. CHALLENGE Consumer perception may not always be reality. Subaru previously […]
In a recent Forrester blog post, “Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing” author Jay McBain, Principle Analyst, Channel Partnerships & Alliances, breaks down 159 companies across 7 categories that help support and facilitate the programs necessary to drive indirect sales – sales of goods and […]
Synovus was looking for a partner to help them tell the story of their revamped credit cards in a highly targeted way. Enter Ansira who designed a targeted email series and custom landing pages that incorporated strategic messaging and personalized content, resulting in a significant increase in action rate and open rate. CHALLENGE Synovus is […]
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How Do CPG Brands Use Data?
It’s a race, a race to collect data, but very few companies invest in the resources that would get them to the finish line. Why? These companies realize what prize lies at the end of the race – potentially winning over customers – but do they really know how to leverage this data? We see […]
You’ve got challenges. But you knew that already, didn’t you? You’re aware of your customer complaints, churn rates, market share, and what’s negatively impacting your NPS score. You know exactly when a competitor introduces some new “surprise and delight” element in their CX and how it immediately turns into the new basic customer expectation. Your […]
As marketers, we talk a lot about making meaningful connections with customers. Two words that get thrown around in those conversations are “personal” and “personalized,” and they’re both important concepts to understand for the development of exceptional customer experiences – read on to learn more about the differences and proper context for use. How to […]
For Edible Arrangements, email plays a critical role in driving repeat e-commerce business, but they were facing challenges with an expensive and inefficient email service provider. Ansira helped implement a cost-effective solution and leveraged segmentation and high value offers to help exceed their revenue goals. CHALLENGE As the primary channel for creating repeat e-commerce business, […]
What is Customer Journey Orchestration? Customer Journey Orchestration is the process of understanding where your customer is in their journey, recognizing their needs, and then acting on those needs using their preferred channel of communication in real-time. Generating deeper personalization for customer interactions, Customer Journey Orchestration is quickly being adopted as a new normal in […]
Now more than ever, we as consumers, have a front-row seat to how certain brands are making strides to prioritize their customers first to reflect empathy and support in a time of uncertainty. And, to provide innovative new ways to connect, solve problems, and improve the overall customer experience. Why does this matter? Because it’s critical for brands to differentiate, win, and retain customers as they prioritize the value provided […]