What is Channel Marketing? Channel marketing is when partners like agents, resellers, distributors, or franchisee owners, align with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model to drive revenue and growth for enterprise companies. […]
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In the ever-evolving realm of marketing and marketing technologies, the convergence of tech and strategy has become more critical than ever. Ansira has stood at the forefront of this intersection, pioneering the use of Artificial Intelligence (AI) in our adtech for over two decades. In an enlightening conversation, we spoke with Angie Cordova, Ansira’s VP […]
Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners, build brand loyalty, and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone. But […]
Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive customer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]
When it comes to brand-partner relationships, operational inefficiencies can strain the experience, especially when processing international payments across diverse countries and currencies. Ansira worked with key clients across different industry verticals to streamline the payment management process through Ansira Global Payments (AGP), a proprietary technology module serving as a gateway between the Ansira Edge Channel Partner Marketing platform and associated […]
How has COVID-19 shifted the customer’s shopping mindset? This Raconteur special report, featuring an article with Ansira thought leadership, looks at how the pandemic has prompted extreme shifts in consumer demands and spending patterns, as well as how these changes may be building customers into more mindful shoppers. The report delves into various factors driving […]
According to a recent National Restaurant Association, Restaurant Industry Tracking Survey – May 2020: “73 percent of restaurant operators said they expect their sales volume in six months will be lower than it was during the same period in the previous year. Only 17 percent of operators think their sales in six months will be […]